Wednesday, 12 December 2012


Award Winners

I was pleased to be invited to this years British Fashion Awards that were held on Tuesday 27th Noveber 2012 at The Savoy Hotel and Theatre this year. Gemma Arterton and Nick Grimshaw hosted the red carpet event. Other guests included BFC Ambassador Samantha Cameron, Harold Tillman CBE, Valentino, Manolo Blahnik CBE, Stella McCartney, Sarah Burton, Christopher Kane and Alexa Chung. Other industry leaders, celebrities, models and retailers also attended.

Fourteen awards were presented to leading figures in fashion across various sectors of the industry. The winners for 2012 are;

British Style Award – Alexa Chung
Emerging Talent Award (Read-to-Wear) – J.W Anderson
Emerging Talent Award (Menswear) – Jonathan Saunders
Red Carpet Award – Roksanda Ilincic
Emerging Talent Award (Accessories) – Sophie Hulme
Accessory Designer – Nicholas Kirkwood
Designer Brand – Stella McCartney
Isabella Blow Award for Fashion Creator – Louise Wilson
Model – Cara Delevingne
New Establishment Award – Erdem
Menswear Designer – Kim Jones for Louis Vuitton
Designer of the Year – Stella McCartney
BFC Outstanding Achievement Award in Fashion – Manolo Blahnik CBE
Special Recognition Award – Harold Tillman

The award ceremony came to an end with an outstanding performance by Rita Ora.

Nim Sira, Anita Patel

British Fashion Awards 2012

Stella McCartney

Rita Ora
To view more pictures click here.


The Launch

As a fellow member of the KLC Alumni Association, I was invited to the launch event held at the Roca London Gallery. The outstanding venue was designed by architect guru, Zaha Hadid, providing the perfect backdrop for many designers. The Alumni Association is a unique, international network for creative individuals. The event was filled with past and present students, tutors and industry professionals providing the perfect opportunity to network and catch up.

Talks of the evening were led by Sara Cosgrove, Director of The Studio Harrods and Tom Faulkner, Furniture Designer.

KLC, school of design provides outstanding training, skill development and professional practice to pursue a career in Design.

To find out more visit

Tuesday, 30 October 2012


Get involved... Make a difference!

Sira Concepts works for numerous causes around the world. One that we are very passionate about is helping children and their communities in Africa better their life through various sectors like education, health or famine. 

With your support we do what’s needed. Although various charities that support such causes already exist around the world, there’s nothing like travelling to Africa and making that difference yourself. 

I'll be flying to Kenya on the 16th of November 2012, to carry out a mission and make a difference. With your support you’ll be working along side us to make that change. Make a donation to Sira Concepts’ work today… No amount is too small.

Please email to make a donation.

Tuesday, 2 October 2012


A global celebration of Fashion!

Vogue’s Fashion’s Night Out was the biggest one to date. We were invited by luxury brand Jimmy Choo, Louis Vuitton, Chanel & DKNY to join the party. Designers, celebrities and stars gathered in Mayfair to attend the after hours extravaganza.