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Monday, 18 June 2012

FASHION & FANTASY


What’s in Vogue and why does it matter?

Three amazing people with diverse backgrounds came together at Tomax Talks to discuss Fashion & Fantasy. Tomax Talks revives the art of story telling by combining facts with fun. The clever juxtaposition of speakers provides interesting topics for open discussion. Alexandra Shulman, Vogue UK Editor was joined by Jas Sehmbi, Founder of Jas M.B. and Tessa Edwards, Futuristic Designer.

The evening began with Jas Sehmbi talking about his journey. With plenty of passion and penniless, he borrowed £500 of a friend to start his business. Not knowing how and whether it was going to work, he took the plunge. Within the next six months, Jas produced 30,000 bags from his house. Back in 1993, Music was a huge influence to Jas. He came up with the idea of combining fashion and music to create the original DJ bag. Today Jas has his own brand of luxury leather goods selling in over 500 outlets across the globe.

Alexandra Shulman took the stage and spoke about her experience over the past twenty years as editor for Vogue UK. From front covers to model sizes, she answered all questions openly and honestly. “Our most successful cover was the millennium issue – which didn’t have anyone on it, but acted like a mirroe so you could see you own reflection!” Editor and now author, Alexandra also mentions her novel ‘Can we still be friends?’

A slightly confusing video was projected onto a wall that was produced by Tessa, right up until she arrived at the venue. Tessa Edwards, a futuristic designer went on to explain the clip and her theory of fashion. She spoke about how she manipulates the typical fashion identity to express herself. This was demonstrated through her short film.

Fashion in three very distinctive modes. A truly amazing an inspirational evening out together by Tom and Max. A great opportunity to inspire many…

Alexandra Shulman, Nim Sira


Jas Sehmbi

Alexandra Shulman

Tessa Edwards

Jas Sehmbi, Nim Sira, Tessa Edwards

Tomax Talks

Photography by Lea Minshull. View more pictures here.




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